STADA Pymepharco (Headquartered: Germany)

Working location: Dist. 3, HCMC

Position: Group Brand Manager (Individual)

Open for candidate as Senior Brand Manager/Group Brand Manager with at least 5 years in Pharma/Consumer healthcare industry with good command of English

Job purpose:

This position plays an important role to lead the purpose of brand development by inspire distributor/relevant stakeholders.

General, this role would take care of brand management: brand architecture, portfolio management, and caretaker of brand equities. Be the brand custodian to lead the brand development & drive executional excellence in the local market, ensure that the execution and implementation are aligned to the Global/Regional brand strategies

Stakeholder:

• External: Agency partners (Creative, Media,…), Distributors (DKSH, Pypharm), HCPs (Pharmacists, Doctors…), IQVA
• Internal: Internal customers: Rx team, Internal stakeholders (Finance, Procurement, Supply Chain, Tender, RA, …).

Key Accountabilities

Brand Management

Category, Brands & Portfolio Strategy implementation:

• Lead brand development at local level, esp. for local brands.
• Drive execution excellence and ensure of the alignment with the Global brand strategies in the local market.
• Work with Portfolio team to ensure alignment of innovation roadmap with the brand strategy.
• Focus on excellence in execution of all innovation projects and launches.
• Inputs into global strategy to ensure local realization.

Consumer, Customer, HCP and market understanding:

• Identify specific local consumer insights and identify potential local business opportunities.
• Works with consumer insights manager to get optimal consumer/ shopper /Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix).

Market Analysis:

• Regularly conduct in analysis of market trends, brand performance, competition review and make recommendations to optimize local action plans.
• Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position.

P/L Management:

• Local Category / Brand P&L accountability.
• Facilitate and guide the team to develop and ensure approval of budgets for the brands within the assigned category. Prepare annual brand Budget.
• Monitor marketing/ advertising budget and ensure expenditure is as per planned activities/ initiatives and within the budget.

Performance & Operations

• Prepare the monthly, quarterly and annual achievement of the KPIs:
• Sales volumes and net sales values.
• Growth in value and volume over previous year.
• Market share evolution in terms of value and volume.
• Evolution of brand equity and brand health indicators.
• Optimize brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.
• Evaluate the effectiveness of promotion and advertising programs, making recommendations for improvements to maximize brand performance.
• Manage delivery of accurate and timely demand forecasts to the Supply Chain department so that stock availability in the market is guaranteed.
• Lead regular updates on marketing plans and key tactics for the brands provided to the sales and trade marketing teams during cycle meetings and sales conferences.
• Ensure that the sales, supply chain, procurement and production teams are aligned.
• Follow-up on execution of the approved brand plans and design proposals to anticipate risks and/ or augment business opportunities.
• Supervise design, approval (of material, content and quantity), production and timely distribution of all promotional materials, to be used by sales and trade marketing teams.
• Proactively contributes to the development and implementation of trade marketing strategies for the brands within the assigned category, handled by the Trade Marketing Manager and in coordination with Sales.

Brand Team Partnership/ Leadership

• Be an active and proactive key member of the Rx team.
• Create a sense of common purpose across local extended brand team and cross-functional teams and share business/sales imperatives, by establishing clear and positive messages about what needs to be achieved.
• Closely working with cross-functional partners in the market to ensure operational and support for the assigned brands.
• Closely working with external partners related to category/ brands work, including creative, media and digital agencies.

Key requirements

• At least +5 years’ experience in Pharma/Healthcare, included +2yrs in brand scope as Senior Brand Manager/Group Brand Manager
• Good command of English
• Flexible – Logical thinking – problem solving – collaboration – independent – stakeholder management (internal/external: engage/inspire performance of distributor/KOL
• Comfortable working in a fast-changing, early-stage setup