Digital Specialist

"Caring for People's Health as a Trusted Partner" - This mission motivates us at STADA every day to improve the health of people worldwide. With our wide range of generics, consumer health products and specialty pharmaceuticals, we offer patients, doctors and pharmacists a wide range of therapeutic options.

Around 11,700 employees live our values of Integrity, Entrepreneurship, Agility and One STADA. Together we are on an exciting growth journey and want to successfully shape the future of STADA. 

Do you want to become part of a dynamic, international team and grow with us? Are you a creative thinker with a passion for marketing, digital innovation and tackling new challenges? Come and apply !

 Digital Specialist

JOB SUMMARY

This role focuses on strategically managing our brands' digital presence on key platforms. It involves creating impactful and creative campaigns that are driven by KPIs. The focus is on conversion, brand growth, and building a digital strategy that helps increase sales.

You’ll work closely with the brand managers on strategic planning and insights, while taking full ownership of digital platforms and efficiency across all social channels. By combining strategic vision with hands-on execution, you’ll drive measurable results that boost brand awareness and accelerate online sales

KEY ACCOUNTABILITIES 

• Create yearly digital marketing strategy on our brand portfolio and make sure they fit into overall brand strategy and optimal for corresponding target groups.
• Lead the digital strategy across owned, paid and partners' channels.
• Manage and optimize campaigns mainly across Google Ads, Meta Ads, TikTok,  Display and Nego.
• Drive customer acquisition and traffic through performance marketing strategies and paid/organic channels.
• Implement growth marketing tactics to expand reach and engagement.
• Improve product pages, checkout flows, and UX/UI in collaboration with internal/external teams to enchance conversion rate.
• Analyze campaign performance and key KPIs to refine performance efficiency, evaluate/create reports and refine digital approach based on KPI’s.
• Stay up to date with the latest e-commerce trends, performance marketing tactics, and digital advertising innovations.
• Work in close collaboration with social media agencies and media buying agencies.

 EXPERIENCE/SKILL

• Bachelor’s degree preferably in Communications or Marketing.
• At least 3-5 years of experience in digital marketing or social media management.
• Experience in social media strategy development and execution.
• Strong expertise in digital strategy, platform management, and paid media.
• Fluent in English (written & spoken).
• Strong analytical mindset with a performance-driven approach and ability to translate insights into sales.
• Creative problem-solver with a passion for growth marketing and digital advertising.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Proactive and curious, always looking for new tactics to improve online sales and brand awareness

WHAT WE OFFER

• An open corporate culture with fast decision-making processes and a lot of potential for your personal development and growth
• Individual growth development and training opportunities
• Flexible working hours and mobile working up to 2 days per week
• Travel pass support
• Volunteering days
• Health-promoting offers such as Kyan app or the AYCM option             
• Cafeteria budget

We look forward to receiving your application via our career portal. At jobs.stada.com you will also find numerous other job opportunities, as we are always looking for motivated talents who can strengthen our team with their expertise and personality. Do you have further questions? Then please reach out to recruiting@stada.de. We will consider requests to work part-time on an individual basis. Please contact us in advance by e-mail (recruiting@stada.de) and let us know how many hours per week you would like to work.

STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation and the promotion of an inclusive working environment.  #LI-HYBRID