At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

STADA Poland, as a part of STADA Group, follows the Group’s philosophy. We have a wide product portfolio including analgesics, urology medicines, medicines for treatment of disorders in central nervous system, diabetes and diseases of cardiovascular system. STADA Poland also offers a wide range of non-prescription consumer healthcare products for pain relief, menopause symptoms, glycaemia level control and skin care and treatment products. The educational activities in the field of pain treatment in the last few years, allowed us to build a position of a Trusted Partner in Pain Treatment. We are constantly enriching our portfolio, and at the same time, we are participating actively in educational activities in other therapeutic fields.

Digital Marketing Manager   

Warszawa | Poland (PL) | Full-time | Permanent 

The Digital Marketing Manager is responsible for creating, implementing, and optimizing digital media strategies for both, consumer campaigns and HCP (Healthcare Professional) campaigns. Digital Marketing Manager is leading excellence and deepening digital media understanding for key stakeholders. In this role, you will be key point of contact for media agency and other related service providers and work closely with Brand Marketing, HCP Marketing and E-Commerce team.

Key Responsibilities

1. Digital Media Strategy & Annual planning

• Design data-driven digital media strategies across consumer platforms that align with the overall brand media strategy.
• Partner with the HCP Marketing Manager to craft omnichannel media strategies targeting healthcare professionals.
• Align and balance strategic priorities for both brand building and performance-driven goals.
• Define KPIs for respective digital touchpoints.
• Allocate digital media budget across relevant digital touchpoints.
• Collaborate with the E-commerce team. 

2. Media Agency Management  

• Act as the primary lead with media agencies and providers, ensuring clear communication of annual digital media strategy, objectives, and KPIs for both consumer and HCP campaigns.
• Lead development and briefing process of annual media plans, ensuring strategies meet business goals and key audience needs.
• Collaborate with media providers to continuously optimize live campaigns, using performance data and market insights.
• Conduct regular reviews with agencies to assess outcomes, recommend tactical improvements, and ensure efficient utilization of budgets.

3. Campaign Management

• Monitor and optimize performance of live campaigns across all digital media platforms, ensuring campaigns meet key KPIs.
• Plan, execute, optimize digital media campaigns tailor-made to specific customers.
• Propose and implement optimizations to further drive campaign performance.
• Lead optimizations on creatives (incl. A/B testing), call-to-action optimizations, channels and landing pages.
• Ensure key stakeholders have visibility on results, recommendations for improvement.
• Build campaign dashboards and reports to consolidate data.
• Support development and implementation of holistic activation in E-Commerce.

5. Website management and optimisations

• Propose KPIs, lead regular website performance management audits and implement optimizations
• Management of own media (including hosting, campaign tagging, data flow) and first-party data
• Lead and execute SEO for key brands

6. Innovation & Continuous Improvement

• Stay up-to-date on the latest digital marketing trends, new platform features, and emerging technologies to design innovative campaigns and ensure the company stays ahead of competitors.
• Lead digital media excellence and deepen understanding across Brand Marketing, HCP Marketing and E-commerce teams.

Key Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 5 years of experience in digital media campaign strategy and management, ideally managing both consumer and HCP audiences.
• Proven track record of working with media agencies and providers to deliver high-performing campaigns.
• Understanding of healthcare advertising regulations, data privacy, and compliance guidelines for HCP-related campaigns.
• Proficiency in digital media analytics tools (Google Analytics, GA4, Tableau, Power BI), SoMe accounts, and CRM systems.
• Strategic thinking, collaboration skills, growth mindset
• Media Agency Management
• Data-Driven Optimization: Proficient in analyzing campaign data to make informed decisions for improving results.
• Familiarity with e-commerce tools and environment
• Strong communication skills, team player
• English proficiency  
• Proficiency in MS Office (Excel, Powerpoint)
• Driving license B

We are looking for talents with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. We are pleased to get to know you better. Please use our online portal to submit your application: jobs.stada.com