- The Brand Manager is responsible for setting a product vision and strategy. He/she is a key person who derives the data by strong market analysis, establishing key issues, elements of strategies, tactics, action plans, creating effective marketing strategies / campaigns to impact the market share and assure growth trend for products.
- Brand Manager analyze the market, sales potential and expenses, and prepare simple, easy to understand short-term forecasts for existing products, necessary for planning and control, review meetings and budget presentations.
- Is responsible for preparing launching/ relaunching plans for STADA products, has strong knowledge of products and prepares information for company’s management team, so that the decision on launching/relaunching and promotion plans could be made.