Brand Manager

Brand Manager will be responsible for developing and executing strategies and long-term marketing plans for designated brands within Stada Poland consumer healthcare portfolio. This role will focus on driving brand sales, market share, consumer and HCP engagement through marketing activations leveraging consumer & HCP insights, development of product innovations, and through effective cross-functional collaboration. Part of this role will include local development of new products (licensing, own development), therefore prior experience with local NPD development is required.

Key Responsibilities

Brand Strategy Development

• Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity
• Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow)
• Identify, develop and launch relevant product innovations to leverage brand growth opportunities

Brand Management

• Create and execute annual brand plans for assigned brands  
• Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs
• Lead annual and ad-hoc price analysis, propose price changes
• Develop brand heart, brand positioning, brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial/recommendation among consumers and healthcare professionals (pharmacists, doctors)
• Analyze brand performance (market, media, brand awareness) and create mitigation plans to achieve planned results
• Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans
• Prepare annual media plans for assigned portfolio, monitor and analyze the effectiveness of media campaigns, making data-driven adjustments as necessary to enhance ROI
• Create, execute and update product artworks for assigned portfolio
• Reliable, data-based demand planning of assigned portfolio

Innovation and New Product Development

• Lead new product development process – analyze market, consumer and HCP trends, identify new therapeutic areas, new segments, new formats in order to fuel brand growth and relevancy
• Work closely with Business Development, Trade Marketing, Sales, Finance team to develop strong and reliable NPD business cases
• Monitor performance of innovations and create mitigation plans
• Conduct consumer research and market assessments to inform product development and innovation strategies.

Cross-Functional Collaboration

• Collaborate with sales, Business Development, and supply chain teams to ensure marketing initiatives align with commercial objectives and capabilities.
• Facilitate communication between departments to effectively execute marketing plans and product strategies.

Budget Management

• Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Monitor spending and optimize marketing activities to achieve maximum impact within budget constraints.

Required skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in brand marketing, with a strong focus on consumer healthcare or FMCG.
• Proven experience in brand management, brand strategy, and new product development and launches, media planning (including digital media)
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• High financial acumen, understanding of P&L
• Familiarity with consumer and market researches
• Ability to inspire and motivate teams
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions.
• Creative mindset with a passion for consumer insights and innovation in marketing strategies.
• Exceptional project management skills with a track record of managing multiple priorities and deadlines.
• Proficiency in marketing analytics tools
• English proficiency (regular contact with Global Marketing team)
• Proficiency in MS Office (Excel, Powerpoint)
• Driving license B

Reports to: Group Brand Manager